Santa Clara, California · Private Non-Profit
Marketing at Santa Clara University
Use this school-and-field page as a fit screen, not a department ranking. It combines the 5% share of reported awards or completions in this field with $50,062 school-wide net price and $109,183 school-wide ten-year earnings before you compare peer schools.
Program snapshot
5% of reported awards or completions are in this field, a measurable award concentration in federal data.
This major
- Award concentration
- 5.0% of awards
- Schools reporting awards
- 930
Admissions
- Acceptance rate (school)
- 48%
- Graduation rate
- 87.9%
Cost
- Avg net price (school)
- $50,062/yr
- 4-year cost (est.)
- $200,248
- Median debt
- $19,162
Outcomes
- Median earnings 10y
- $109,183/yr
- ROI grade (school)
- C
The percentage is the share of this school's reported awards or completions attributed to the field. It is not the share of enrolled students, a student headcount, or proof of department quality. College Scorecard price and earnings on this page are school-wide, not major-specific. Verify current credentials and department outcomes with the school.
Evidence used here: federal awards/completions share (5%), school-wide average net price ($50,062), school-wide ten-year median earnings ($109,183), and peer averages from 930 schools reporting awards in this field. Evidence not included: program enrollment, department-level salary, placement rate, course quality, licensure eligibility, certification, or exam pass-rate outcomes.
School-level value among reporting colleges
Compared with 930 colleges reporting awards in this field.
The answer is a school-level value-screen grade of C, not a verified department verdict. Award concentration is 2.3x the national average award concentration; school-wide net price is higher than the peer average ($30,733 above), and school-wide ten-year median earnings are higher than the peer average ($55,037 above). Together, those school-level evidence points place Santa Clara University in the top 79% of this value ranking among colleges reporting awards in the field.
See the national program hub →Comparable programs
Peer schools below report awards in the same field and are sorted by school-level value grade.
CUNY Bernard M Baruch College New York, NY · 2.0% of reported awards · $3,033 net A+ 
Middlesex College Edison, NJ · 0.4% of reported awards · $2,288 net A+ 
Schoolcraft Community College District Livonia, MI · 1.3% of reported awards · $2,260 net A+ 
Texas Southmost College Brownsville, TX · 0.6% of reported awards · $3,085 net A+ 
Southwest Mississippi Community College Summit, MS · 1.9% of reported awards · $2,525 net A+ 
Dallas College Dallas, TX · 0.1% of reported awards · $3,214 net A+ Kalamazoo Valley Community College Kalamazoo, MI · 0.5% of reported awards · $2,979 net A+ Questions about this program
What does the share of awards mean?
Marketing accounts for 5% of the awards or completions reported for Santa Clara University. That award concentration is higher than at 93% of schools in this field set and is 2.3x the national average award concentration. It does not estimate how many students are currently enrolled in the program.
How should I read the cost number?
Santa Clara University's average net price is $50,062 per year, about $200,248 over four years. That is $30,733 above the $19,329 peer average, before your own aid package changes the final bill.
Are the earnings major-specific?
No. The $109,183 median earnings figure is school-wide ten years after entry. It is $55,037 above the $54,146 average among schools reporting this field, so treat it as an outcomes proxy rather than a department guarantee.
What should I compare next?
Start with award concentration, net price after aid, graduation rate, location, and whether the department publishes placement or licensure outcomes. EduGradify places Santa Clara University #733 of 930 on its school-level value rank among colleges reporting awards in this field.